I love marketing and advertising because I believe it sometimes really pushes people to the edge of creativity. Whether it be having a complex interactive campaign or taking a complex idea and simplifying it to a point where it can be shared. It's all about communication and sharing an idea in a creative manner.
Cannon pushed their own creative limit by capturing color moved by sound with extremely high resolution/definition cameras (one of those cameras that gets all the details). Some might be interested in the technical aspect of the process but wait till about 2 mins in and you get to the good stuff.
Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.
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